Archive for the 'Marketing and Product Management' Category

Should You Fire Your Worst Customers?

Monday, May 5th, 2008

It is not a surprise that a small number of customers contribute the majority of profits.  But what should you do with low value customers that cost more money than they provide in income? (more…)

Posted in Marketing and Product Management, Strategy | No Comments »

Capital One Discontinues Test of Innovative De-Coupled Debit

Sunday, May 4th, 2008

Why did Cap One discontinue it’s innovative de-coupled debit card? (more…)

Posted in ATM and eCommerce, Marketing and Product Management | 2 Comments »