Retail Banking Strategies

In a competitive market, the perception that a company is socially responsible can be a major point of differentiation. We’re used to seeing “green” ads from car companies and Wal-Mart, or from financial institutions touting their new environmentally friendly buildings. But some banks in Japan have even found a novel way to use environmental protection to grow deposits. (more…)

I’m not talking about sophisticated schemes, it’s this simple: an employee takes a $10,000 check made out to General Motors Corp., scrawls a handwritten endorsement “GM” on the back, and then deposits it directly into their personal checking account. (more…)