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Marketing has become more complex with proliferation of channels and media.

 

Marilois Snowman, CEO of Mediastruction and David Kerstein, President of Peak Performance Consulting Group, discuss their presentation at The Financial Brand Forum 2017.

 

Their presentation covered strategies to increase marketing efficiency and sales by improving optimization across media and sales channels, and they presented a case study on how one community bank completely retooled its approach, generating a 40% lift in efficiency.

 

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