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Will the future of retail branches be dominated by Amazon-style digital technologies? Or will banks delivering a phenomenal experience like the new Starbucks prototypes win the war?


During a recent trip to the Seattle, we visited the new Amazon Go store. It’s not just that Amazon is shaking up the retail industry, but that almost every week my inbox is inundated with new articles on the threats Amazon poses to banking.


I saw some amazing new technology, but a stop for coffee at one of the new Starbucks’ prototypes convinced me that the direction for retail banking is more likely to look like a Starbucks Reserve than an Amazon Go.


Read more about our experience, with pictures of both concepts, in our article in The Financial Brand.

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