"Strategic insight combined with clear, concise and actionable solutions"

Banks have the opportunity to increase consumer and small business banking profitability by digging deeper into sub-segments to find unmet needs.

 

In this brief webinar, Ric Carey discusses:

 

  • Determining your segmentation plan
  • Consumer and small business segmentation options
  • Developing an integrated strategy
  • Designing marketing strategies and tactics for each segment

Please click on the screen below, or the following link: Innovative Consumer and Small Business Segmentation Strategies

 

For additional information or a copy of these slides, please contact ric.carey@ppcgroup.com

 

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