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Branches aren’t going away but most built for a different era.  Should you keep it, close it, move it, remodel it, or add capacity to capture market opportunity. And if you remodel, should it be a simple re-fresh or a full remodel?


Jon Voorhees, who is now a consultant with Peak Performance but formerly was senior vice president for retail distribution execution at Bank of America, discussed these issues in a presentation at Esri’s annual mapping conference in 2014, including some of the ways distribution planning is integrated into the overall bank strategy:



  • Market investment prioritization
  • Branch & remote ATM planning
  • Regulatory compliance
  • New branch forecasting
  • Customer spotting
  • Attrition-retention modeling
  • M&A analysis
  • Risk mitigation
  • Asset management



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