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Banks are paying renewed attention to Bank-at-Work.

 

Bank-at-Work programs make a lot of sense – they are a way to leverage relationships you already have with businesses, and a way to generate consistent levels of new consumer accounts.

 

These programs are especially effective for Community Banks. For some commercially oriented banks this is their consumer acquisition strategy. And for those that struggle with small business profitability, this is a way to double the income from smaller clients.

 

But success requires program structure: targeting, cross line-of-business coordination, the right sales focus and marketing support.

 

In this 5 minute video, Peak Performance consultant Paul Corrigan, outlines the 7 key elements for success.

 

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