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Branch expansion has become popular again. But is opening more branches really the right way to enter new markets? If so, how many branches do you need? But banks must be careful where they build as all markets are not equal. Banks and credit unions must be careful how many branches they open — and in which markets — or they could get burned.


Read Jon Voorhees’ analysis in The Financial Brand of the JP Morgan Chase and Bank of America announcement that they are building new branches and entering new markets –  Is this the beginning of a new arms race? Will they be successful?


Most importantly, what does it all mean for your bank?  Six key takeaways you should act on.

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