Barclay’s Flagship Branch
April 23rd, 2009 | Author: dkerstein
Deanna Oppenheimer, the retail head at WaMu who created the Occasio branches, was recruited to run retail banking at Barlcay’s Bank in the UK. I recently saw a video of the opening of their flagship branch in Piccadilly Circus – think Times Square for a location with equivalent visibility and iconic impact.
I thought this was a great example of a very traditional bank creating exciting interaction with customers. The Piccadilly Circus branch is a destination, a place where customers want to go.
While I don’t have access to the well produced video that Deanna showed, there is a clip on youtube and photos at The Financial Brand that captures some of the experience. For those interested in the latest trend in branch banking, it is worth seeing.
